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    1 course found in Semester FALL 2013
Social Media Engagement & Branding  / AR091
So, you want to increase brand awareness---whether it's the brand that is you, your company or your latest startup. You want more media exposure, a boost in customers or clients, or a larger network of power players who can help take your career or business to the next level. Well, this is the course for you. No lofty jargon, empty rhetoric or ridiculous promises. This course, via real-life troubleshooting and interactive projects, will provide the tangible and transferrable lessons you need to become fully versed in social media engagement and its role in your career and entrepreneurial advancement. Your time is money, and we won't waste it. As a media professional with more than 10 years in the business, Janell Hazelwood knows what it takes to build a buzz where there is little to none; to find creative and cost-effective ways to market yourself and your brand; and to see quantitative results in the use of a platform that was once---and still is, for some--- a mystery. She also knows the tragic mistakes individuals and brands make that can do major harm to their reputations and lead to professional and financial losses.