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    3 courses found in Semester SPRING 2014
HOW TO EFFECTIVELY BRAND YOUR SMALL BUSINESS  / AD204
Your brand is MORE than a logo, color or catchy tag-line. Your brand your company's personality and the visual message that intuitively communicated to your audience that tells them: Who your company is, what it does and what your values and goals are.
CONNECTING YOUR CUSTUMERS TO YOUR BRAND IMAGE  / AD205
Identify what your brand is, and learn how to market it to your customers. What is your image? How to keep or develop a positive word of mouth? How does your work space, image and language reflect your brand? Learn how to effectively incorporate mix marketing strategies: advertising, special events, sales promotions, and public relation.
HARNESS THE POWER OF EMAIL MARKETING TO DEEPEN THE RELATIONSHIP WITH YOUR CURRENT CONNECTIONS  / AD226
Email Marketing still has the highest ROI of all digital marketing. For this reason millions of small businesses and organizations use email marketing every day to keep in touch with their customers and members. Take this course and learn: " the ins and outs of email marketing to deepen relationships with your audience " Tips and techniques for e-mail marketing best practices " Tools for building a mailing list and keeping subscribers loyal and engaged.